FOR IMMEDIATE RELEASE Contact:

February 28, 2007 Gwendolyn Quinn/Robyn Ryland-Sanders
GQ Media & Public Relations, Inc.
212-765-7910/917-769-7808
gwendolynquinn@aol.com


KAREEM ABDUL-JABBAR, AS WELL AS OTHER NBA LEGENDS AND CURRENT PLAYERS TO SUPPORT EVENT FOR HARLEM MEN’S CANCER SCREENING CAMPAIGN IN HARLEM ON MONDAY, MARCH 5


Who: NBA Legends and Current Players
Kareem Abdul-Jabbar, Walt Frazier, Channing Frye, Allan Houston, Earl Monroe, Kenny Smith, Herb Williams among others.
Dr. Harold Freeman/President, Founder and Medical Director
(The Ralph Lauren Center for Cancer Care and Prevention)

What: The Ralph Lauren Center for Cancer Care and Prevention, the National Basketball Association NBA Cares Program and AMC Theatres® Will Host The Harlem men All-Star Evening With NBA Hall of Famer, best-selling author and

Harlem resident Kareem Abdul-Jabbar as its spokes person, the Harlem Men’s Cancer Screening Campaign was launched in September 2006 with the goal of screening 500-1000 men in Harlem and the surrounding communities for prostate and colon cancer. Each man that completes a prostate or colon cancer screening at the Ralph Lauren Center received a special invitation to the Harlem Men All-Star Evening.


The goal of the campaign is to encourage men to learn more about cancer prevention and get screened at the state-of-the-art cancer facility. The tests are low cost, and for a limited time, patients who don’t have insurance may qualify for free screenings. The Ralph Lauren Center for Cancer Care and Prevention is an innovative partnership between Memorial Sloan-Kettering Cancer Center and North General Hospital.

The Ralph Lauren Center provides cancer prevention education and screening for colon, prostate, cervical, and breast cancer, in addition to outpatient treatment services. For more information about the campaign, or to sign up for a prostate or colon cancer screening call 212-987-1777 or visit www.ralphlaurencenter.org.

The Ralph Lauren Center is located in Harlem at 1919 Madison Avenue, New York, N.Y 10035.

When: Monday, March 5, 2:00 – 5:30 p.m. (press check-in)

Where: AMC Magic Johnson Harlem 9 theatre
2309 Frederick Douglass Blvd., New York, New York 10027

Press: TV crews and photographers are invited to shoot b-roll during the reception. Interviews with the NBA Legends and others can be arranged.