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The Unis-sphere, symbol of the New York World's Fair. Photos taken by my Uncle Everett Wallace over two visits. Spring 1965. |
Looking back on the New York World’s Fair 1964 – 1965
By Eric K. Williams
It is hard to believe that the last New York World’s Fair
took place nearly 50 years ago in the mid-1960’s. Yet, so much of what we take
for granted now in the 21st century is all around us. Like Babe
Ruth’s legendary ‘Called Shot’ home
run in the 1932 World Series, the New York World’s Fair of 1964 – 1965, was
right on target, and was the ‘called
shot’ in the way we live today.
In short, technologically speaking, and especially in the
way we humans communicate, share and exchange information, take simple
photographs, send short messages, speak on the telephone, that fair was true to
prediction 50 years ago. Think of it in the way in which we watch and record television programs, view movies at a cinema,
listen to music, travel within cities and across oceans, and in so many other
ways, much of what we do now has come out of that very fair.
For Baby Boomers like myself who were born in the 1950’s,
the very notion of everyone having a colour television set in their home,
considered a luxury item then, was nothing short of revolutionary. So, too, was
the concept of ‘portable hand carried telephones,’
safer cars, a man landing on the moon, brighter colour film, and movies, and high
definition television, smaller audio recording tape machines, video telephone
calls to anyone in the world, and also, how space satellites would become more
important in everyday life, back then, it was all science fiction.
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The Clan of Everett Wallace, standing in front of the World's Fair symbol, the Unis-Sphere at the New York World's Fair 1965. Photo by Everette Wallace. |
Yes, the American space program where much of today’s
technology comes from, out of the so-called RACE FOR SPACE, was driven in large part by the ‘Cold War’ with the
Soviet Union. That race for space also captured the imagination of international
scientists, educators, those in the media, the public at large, and also, young
people. I should know, being among the millions of American young people who
would sit up and watch the rocket launches into space out of Cape Canaveral on
television.
But why jump forward?
For the generation of New Yorkers who were born in the early
part of the 20th century, the 1939 – 1940 World’s Fair was a
landmark event for them on so many levels. Television, more affordable cars
giving one freedom, differently constructed city life, cheaper and less
cumbersome radios, washing and drying machines at home, for example, was
introduced. But, unlike the World’s Fair that would follow two and a half decades
later, that fair at the end of the 1930’s had an ominous backdrop. Europe was
then in the beginning stages of the second ‘war to end all wars.’ It was a
constant under-current on the mood of the American public, still reeling from
the Great Depression. So that meant much of the new technology being introduced
there, would have to be placed on the proverbial ‘back burner,’ and the world
would have to wait until the latter part of the 1940’s, after this war, to
experience what had been promised.
My interest in writing this piece is twofold: One is that it
came about after running across a series of old colour slide photographs an
uncle of mine had snapped at the second New York fair. The photos cover two
visits he had made with his branch of my large extended family, in 1965. My
late uncle, Everett Kermit Wallace, was a man well ahead of his time. For the
better part of 40 years, from about 1948, until about the mid-1990’s, my uncle
had the foresight of recording his life by snapping hundreds of colour slides of
his family in New York, his life in the U.S. military overseas in Asia, and other
items of note in the world about him. Later in the 1960’s, he captured other
significant events with motion picture Super 8, and 8mm colour film of his
travels across much of North America while on vacation.
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Left to right, Cousins Everett Wallace III, Frances Wallace, Aunt Inez Wallace, Nancy Wallace, and Cousins Gregory and Lewis Wallace. Sitting at the foot of the Unis-Sphere, New York World's Fair 1965. |
The other reason for sitting down and writing this, is more
a question as to what happened to the concept of Expos, or World’s Fairs in
America, and why is it that not much has happened on the American scene since
those days? My relatives who were alive and had attended the 1939 fair, spoke
of it with deep civic pride, and had pointed out the many benefits of it to the
city. Those benefits included, jobs a-plenty, completion of what is now La
Guardia Airport, the linking of the Grand Central Parkway to other city traffic
arteries, and perhaps most important of all, an impression left on tourists that
New York was the most exciting place to be. \
But first, the photos.....
My uncle’s youngest son, and my cousin, Kermit Wallace, had been transferring these colour slide and film images
since his father’s death into a digital format, and sharing some of them with
me in recent years. The photographs that accompany this ‘look back’ are the
property of the Wallace Family collection. Most of the 20-odd photographs here
contain members of my extended family at the fair, and will likely have
interest, for some, of one New York African-American family taking part in a
historical site, and major event.
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The Author, with his cousin, Kermit Wallace. Wall Street. New York City. March 2011. |
I had visited the New York World’s Fair a total of six times.
The first visit came in late May of 1964, as a member of my sixth grade class
from P.S. 99, while on a day trip. The other five visits took place with
extended family members, with two additional visits in 1964, followed by three
additional trips, and one all by myself, in 1965.
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The New York State Pavilion and main entrance way at the New York World's Fair 1965. |
I do remember a photo slide exhibit at my elementary school
in The Bronx in early 1964. Public School 99 was one of many such New York
schools that took part in a big promotion organized by fair promoters that spring
of 1964. The next New York World’s Fair, we were told, was promised for 1989,
but it never came to be.
The last World’s Fair held on American soil was in New Orleans back in 1984. Since then, The U.S. has sat on
the proverbial sidelines, and surprisingly since that year, withdrew its
membership from the Paris-based Bureau
of International Expositions. The
B.I.E., as it is also known, is the organization that chooses sites for World’s
Fairs every five years. The U.S. State Department, it seems, was no longer
willing to pay the annual dues, about $20,000.00 dollars a year, a relatively
small fee for membership in an international group.
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Helicopter landing at the Port Authority Pavilion, New York World's Fair 1965. |
As of this writing, 98
countries are members of the BIE, and that includes every major U.S. ally.
For this writer, the absence of an American presence on this world body sends a
disturbing message to the rest of the world. This message also flies in the
face in the push of globalization, truncates the message of America being an important
leader of technological innovation and excellence, and it also says, in
essence, that the rest of the world does not matter. American presentations at
the most recent expos were called “a disgrace,” by one Popular Science magazine
reporter in a lengthy piece.
Yet, this question must be posed to critics of the world
fair, or expo concept: ‘Would the 20th Century have been ‘The
American Century,’ without the two
New York World’s Fairs of 1939, and 1964-1965?’ David Gelernter, is a History
Professor at Yale University, who is also known for his book titled, ‘1939: The Lost World at the Fair,’ has
an opinion on that worth noting.
When asked about the 1939 fair and its impact economically
and socially, he said it helped to “improve the city’s image (internationally.”)
Pausing for a moment he added that between 1945, the end of the Second World
War, and well into the mid-1950’s that for New York, “they were ‘boom years’
economically, yes (that while) many things also helped, the 1939 fair was a
huge factor.”
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View From the Uni-Royal Ferris Wheel at the New York World's Fair 1965. |
The two most recent world fairs, or expos, took place in
Aichi, Japan (2005) and in
Shanghai, China (2010,) with the Aichi
fair drawing over
22 million visitors.
Both fairs, which were overlooked by the U.S., represent the beginning of the ‘Asian
Century,’ so say expo proponents.
The
Shanghai Expo, which drew over
70
million attendees, was a no-expense-spared advertisement for Chinese
ambition. It showcased technological and architectural innovation. It was like
a male Peacock’s ‘showing of the feathers’ for the Chinese nation, eager to
demonstrate that it is a strong global economic force. That display also
underlined how China is keen to improve its international reputation in what
became a public relations coup in Shanghai.
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Entrance to Far East restaurant, an early peek at an emerging region, at the New York World's Fair 1965. |
A world’s fair is important and leaves a longer lasting
impression, it could be argued, than a city hosting, say, the Olympics. While
the Olympics is a two week affair, an international expo runs for at least six
months. Both New York events, for example, ran for two year stretches and drew
millions of visitors.
There is also the enduring architectural legacies unveiled
at expos that leave an indelible mark on a city from such events. London’s Crystal Palace, and the Eiffel Tower in Paris, for example,
both came out of 19th century world expositions held in each city.
The collection of family colour slides shared with me
unearthed not only my own memories of the fair, but memories of a different
time. Much has changed in New York, America, and indeed, the rest of the world over
the past 50 years, when looking at technology, politics, society, and culture. Personally,
nearly half of my relatives in those photos have long passed on, including my
uncle who snapped those pictures. For my late uncle, and grandmother, who had
both attended the New York fair a quarter century prior, the event offered hope
of a better future world. I, too, was infected with the bug of a brave,
exciting, and new world about to unfold in front of me, in spite of the World’s
Fair critics back then.
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Hurrying along, Aunt Inez Wallace, Cousin Gregory Wallace, with Everett III, far right, at the New York World's Fair 1965. |
Like today, there were opponents of a city hosting such an event,
with arguments mostly about costs, a better use for public funds, and the
temporary inconvenience visited upon its residents. Opponents now advance those
same arguments, even adding in a new twist that technology, and the Internet,
make holding such a physical event that would draw millions to it, passé. Yet, several
published stories reported that the crowds which attended the most recent expos
in Asia were large,
enthusiastic,
and in most cases, had waited in line for up to ten hours just to get in.
Hardly passé for the citizens of Japan and China, who not only have held
successful expos they can point to, but who also benefitted from an economic
injection numbering in the billions despite the current global financial
crisis.
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Left to right, my Aunt Inez Wallace, Grandmother, Ethel Wallace, and my Cousin, Lewis Wallace, at the New York World's Fair 1965.
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New York Mayor, Michael Bloomberg, who spent much of his
political capital attempting to lure the 2012 Summer Olympics to his city
during his first term. Bloomberg did not lift a finger, nor entertain the idea
of bringing a 2020, or 2025 expo, to the Big Apple in his two terms that
followed. That extension of his political capital over the Olympics was
unsuccessful, as London beat out New York. An opportunity may have been missed,
but there remain supporters in academia, science, technology, civic boosters, business,
the media, and some elected officials in New York, who would be eager to drum
up support to bring back the fair.
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The Mono-Rail ride, a big attraction, at the New York World's Fair 1965. |
Prior to 1939, what became the World’s Fair grounds, and
later, Flushing Meadows-Corona Park, was for decades a large city garbage dump.
The fair made the park, and later, a lot of other useful and permanent sites in
New York, possible. What the high quality colour slides my Uncle Everett left
behind do for this New Yorker is to not only touch a deep emotional chord of a
time now gone, but they also give me a jolt of promise, and yes, the
possibility of a better future still yet to come.
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My Uncle Everett Kermit Wallace, Photo Chronicler, Left, with his wife, my Aunt Inez Wallace In front of the Bell Telephone Pavilion at the New York World's Fair 1965. |